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What's the biggest lie marketers tell themselves about their own data?
Manage episode 519415999 series 2137506
Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2355 에피소드
What's the biggest lie marketers tell themselves about their own data?
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 519415999 series 2137506
Marketers rely too heavily on first-party data for AI strategy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. His team built a video analyzer that maps frame-by-frame content against performance data to identify what keeps viewers engaged. The discussion covers automated networking agents and the critical importance of visual hooks in the first seconds of video content.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2355 에피소드
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