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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
How Local Grocers & Convenience Stores Can Modernize Their Marketing
Manage episode 464000888 series 2987639
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes
Connect With:
- Jared Luskin: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2207 에피소드
How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Manage episode 464000888 series 2987639
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and utilizing point of sale data to enhance retail media success. Explore more insights from Jared Luskin on modernizing marketing strategies at Bridg in this engaging podcast episode. Show Notes
Connect With:
- Jared Luskin: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2207 에피소드
すべてのエピソード
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1 The Story Behind Semrush’s Acquisition Of Third Door Media 39:53
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1 How Local Grocers & Convenience Stores Can Modernize Their Marketing 17:05
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1 What plays would you call to scale a DTC business from startup to $10 million ARR? 6:36
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1 Are Subscription Models The Best Pricing Strategy For DTC Brands? 6:36
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1 What’s The One Word Marketers Should Focus On When Transitioning From DTC To Retail? 5:34
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1 Should Growing Retail Brands Double Down On Their In-Store Retail Outlets Or Diversify To DTC? 6:16
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1 Toss Up: AI-driven Analytics or Traditional Market Research? 6:09
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1 Double Down Or Diversify: Content Marketing Vs Channel Expansion? 4:06
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1 Trend or Trash: Is A Focus On Zero-Party Data Worth Pursuing? 4:12
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