276: Building to Transform Society with R/GA's Ashish Prashar

Marketing Today with Alan Hart

Alan B. Hart에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alan B. Hart 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 54:17

MP3•에피소드 홈

Ashish Prashar (or Ash) is the global chief marketing officer at R/GA. He has an interesting background in politics and the creative space.

In this episode, Alan and Ash discuss his corporate experience and how he got his start, which was actually being incarcerated for a year as a teenager. Ash says the experience was more transformative than any other in his life, and it gave him the drive and determination to build his career with a lens toward social reform.

Ash joined R/GA most recently from Publicis Sapient. He and Alan discuss his time in advertising, creative, and his lengthy career in UK politics. Listen to hear how his incarceration and political career inspire his current work at R/GA and the role marketers play in social reform.

In this episode, you'll learn:

The role of marketing in social reformation
Taking responsibility for the influence you have
The power of designing around people

Key Highlights:

[01:32] Ash's experience being incarcerated
[10:18] Ash's first job out of prison
[14:56] Moving from politics to creative
[20:40] Marketing's role within social reform
[26:21] How campaigning prepared Ash for CMO
[30:11] Incorporating the human element
[34:28] R/GA's focus
[40:01] Putting the focus back on humans
[43:40] Ash's defining experience,
[45:54] Ash's advice to his younger self
[47:41] What marketers should be learning more about
[50:10] The brands and organizations Ash follows
[52:15] The biggest threat to marketers

Resources Mentioned:

Subscribe to the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.

Hosted on Acast. See acast.com/privacy for more information.

423 에피소드