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Building a Scalable Agency: Lessons from Hawke Media’s 11-Year Journey
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Colby Flood에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Colby Flood 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you build and scale an agency that stands out in a sea of 90,000 competitors?
In this episode of Marketing Mindset Podcast, I sit down with Erik Huberman, Founder & CEO of Hawke Media, to talk about what it takes to grow a truly sustainable agency. From bootstrapping Hawke into a 250-person team to managing $3B in marketing spend, Erik shares the mindset, mistakes, and strategies that fueled his success.Here’s what we cover:
- Why “being easy to work with” is Hawke’s unfair advantage
- How to scale without racing to the bottom on pricing
- Using AI to optimize campaigns, improve outcomes, and stay competitive
- Common mistakes agency owners make, and how to avoid them
- Why profitability from day one is key to long-term sustainability
Whether you’re an agency owner, marketer, or founder, this episode is packed with real talk about growing profitably and staying ahead of the curve.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
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