104 subscribers
Player FM 앱으로 오프라인으로 전환하세요!
#183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries
Manage episode 451088158 series 2994328
In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.
In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!
Contact StoryBrand Certified Guide Sarah Cook directly at MarketingMadeSimple.com/WellnessWriter.
--
Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
202 에피소드
Manage episode 451088158 series 2994328
In competitive industries, it’s all too easy for great businesses to fade into the background. When everyone is saying the same thing, customers have a hard time sussing out who can actually help them. That's why the real challenge isn’t just being good at what you do—it’s making sure people know you’re the best choice for solving their specific problem. Are you clearly showcasing what sets you apart? If not, your customers might never find you.
In the next episode of our Talkin’ Shop series, J.J. and April sit down with Sarah Cook, a former naturopathic clinician turned StoryBrand Certified Guide. She shares practical strategies for standing out in a crowded market—especially in competitive industries like health and wellness. Learn why niching down to a specific problem is the key to differentiation, and how to shift your messaging to highlight the unique way you solve your customer's pain points. Tune in for actionable tips on positioning yourself effectively, so you can raise your flag and attract the right audience!
Contact StoryBrand Certified Guide Sarah Cook directly at MarketingMadeSimple.com/WellnessWriter.
--
Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com
HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey
STORYBRAND INSTAGRAM: instagram.com/StoryBrand
202 에피소드
모든 에피소드
×1 Why That Worked #2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success 31:34
1 Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea 26:01
1 #188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth 33:56
1 #187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need 17:42
1 #186: 5 Minute Marketing Challenge—Solve Your Customer’s Problems 17:48
1 #185: 5 Minute Marketing Challenge—What Do My Customers Want? 19:14
1 #184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands 35:41
1 #183: Talkin’ Shop—The Counterintuitive Way to Thrive in Crowded Industries 34:10
1 #182: Talkin’ Shop—Why Your Nonprofit's Message Isn’t Connecting (And How to Fix It) 45:09
1 #181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way) 33:18
1 #180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results 32:45
1 #179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers 26:49
1 #178: How to Work with Your ADHD to Boost Focus and Productivity 36:05
1 #177: Why “Both-And” Thinking is the Future of Leadership 35:42
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.