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Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Small Town Marketing: What Businesses Need to Know

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Manage episode 220381059 series 106589
Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Small Town Marketing: What Businesses Need to Know

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff.

In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know.

In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.

Today he is a radio talk show host, blogger, podcaster and small town marketing and advertising consultant.

Create Helpful Small Town Marketing Messages

Tom Egelhoff believes the programmatic advertising is happening somewhere every day and all you have to do is find what works and apply that to your market.

He recommends using the Differences in Search Engines and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.

In the spirit of This Old New Business podcast, you’ll discover marketing messages that help buyers are both old and new. Use them to establish yourself as an expert in your field and a trusted friend in your local community. By establishing your company domiciliation in the local area, your employees and clients will be welcomed in a professional environment, which is extremely important for good business.

This is how small town marketing works, and also this thing we call content marketing.

I’d love to hear your thoughts on small town marketing. Meet me over on Twitter to take the conversation further.

Key Take-Aways

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

The post Small Town Marketing: What Businesses Need to Know appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

  continue reading

10 에피소드

Artwork
icon공유
 
Manage episode 220381059 series 106589
Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Small Town Marketing: What Businesses Need to Know

This is Episode 71 of This Old New Business weekly business podcast with Jeff Korhan and Tom Egelhoff.

In this episode, we have a conversation with small town marketing expert Tom Egelhoff to learn what businesses need to know.

In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency.

Today he is a radio talk show host, blogger, podcaster and small town marketing and advertising consultant.

Create Helpful Small Town Marketing Messages

Tom Egelhoff believes the programmatic advertising is happening somewhere every day and all you have to do is find what works and apply that to your market.

He recommends using the Differences in Search Engines and the Internet to research successful small town businesses across the country. Call them up to learn as much as you can. This is a great way to make new friends, save time, and make the most of your limited marketing budget.

In the spirit of This Old New Business podcast, you’ll discover marketing messages that help buyers are both old and new. Use them to establish yourself as an expert in your field and a trusted friend in your local community. By establishing your company domiciliation in the local area, your employees and clients will be welcomed in a professional environment, which is extremely important for good business.

This is how small town marketing works, and also this thing we call content marketing.

I’d love to hear your thoughts on small town marketing. Meet me over on Twitter to take the conversation further.

Key Take-Aways

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+

The post Small Town Marketing: What Businesses Need to Know appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.

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