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Audience Engagement: The Content Secret of The Audience of One
Manage episode 220381057 series 106589
Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marketing Keynote Speaker, Author and Consultant – Jeff Korhan, Marketing Keynote Speaker, and Consultant – Jeff Korhan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This is Episode 73 of This Old New Business weekly business podcast with Jeff Korhan and Jerod Morris.
In this episode, we have a conversation with Jerod Morris, VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform.
He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows.
As you would expect, Jerod knows a few things about using the digital channels to build community and audience engagement. It turns out the foundation of his approach is based on the principles of direct selling.
Trust the Fundamentals of Engagement
Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, “You learn to listen, ask a question, and patiently watch and observe to then intelligently respond.”
These fundamentals of engagement work equally well online if you adopt an ‘audience of one’ mindset. Jerod says, “The only sure way to build audience engagement is to create something that elicits the response, this is for me.”
Of the many digital communities Jerod is involved with, one that is especially interesting is the Assembly Call, a podcast and post-game show and community for Indiana University basketball fans. Its success has even surprised Jerod.
Listen to the audio to get the full story about Assembly Call, The Showrunner and more. These targeted shows prove the secret to audience engagement is creating content that is so narrowly focused, it attracts its ideal audience like magic.
I’d love to hear your thoughts on the audience engagement. Meet me over on Twitter to take the conversation further.
Key Take-Aways
- Jerod’s top audience engagement tip is simply helping people to feel like they belong. To do that you have to understand your audience as individuals.
- You can learn more about Jerod and his work at Rainmaker.FM, Primility, Assembly Call, or contact him personally as jerod@copyblogger.com.
- For the Indiana University basketball fans out there, check out Assembly Call, which is build on the Rainmaker platform.
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Help us Spread the Word
If you enjoyed this episode, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.
About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.
He helps organizations use media to create exceptional customer experiences that drive business growth in a digital, social and global world. Connect with Jeff on LinkedIn, Facebook, and Google+
The post Audience Engagement: The Content Secret of The Audience of One appeared first on Marketing Keynote Speaker, Author and Consultant - Jeff Korhan.
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