Crafting Effective Market Research for Your Business with Sean Campbell | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!

00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 01:53 Sean’s Bio

01:54 - 08:38 Marketing Essentials Moment: Art of Audio

08:39 - 12:05 Welcome to the show, Sean!

12:06 - 17:46 Memorable Projects and Campaigns

17:47 - 20:47 Types of Market Research and Their Applications

20:48 - 25:00 Recruiting Participants for Market Research

25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research

30:18 - 34:15 Differences Between Quantitative and Qualitative Insights

34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!

35:17 - 41:54 Advice for B2B Companies Considering Market Research

41:55 - 44:44 Adopting to Gen AI

44:45 - 49:44 Advice for Students Learning Market Research

49:45 - 52:26 Quantitative Survey and Data

52:27 - 56:17 Emerging AI Trends

56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/

57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!

58:28 - 59:14 Join the Marketing Expedition Community today!

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#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends

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