More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

Marketing and Finance (MAF) Podcast

Roger Edwards interviews great people from Marketing and the world of Finance, Roger Edwards interviews great people from Marketing, and The world of Finance에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Roger Edwards interviews great people from Marketing and the world of Finance, Roger Edwards interviews great people from Marketing, and The world of Finance 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 39:15

MP3•에피소드 홈

More than logos and fonts - how to create a strong brand with David O'Hearns - MAF289

This week let's talk about brand and positioning

But we'll go beyond logos, fonts and colours and look at what branding is really about.

My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why branding is more than logos, fonts and colours

• Brand values and tone of voice

• How looking at what you hate can reveal what you stand for

• Why TV's Apprentice does branding a disservice

• Sticking to brand values in the long-term but avoiding "brand police"

• What is positioning and how does it fit with branding?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

298 에피소드

#Business #Marketing #Advice #Contentmarketing #Finance #Financialadvice #Insurance #Keynotespeaker #Marketingcommunications #Marketingstrategy #Pension #Protection #Socialmedia #Strategy #Roger Edwards #Roger Edwards interviews experts from Marketing #Entrepreneur #World Finance #Investing