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Is Consumption-Based Pricing the Future of Software?
Manage episode 449755351 series 3570865
Kyle Smith and The Bridge Group에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kyle Smith and The Bridge Group 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
With Salesforce now using a consumption-based pricing model for their new service, other companies might follow suit.
Matt Bertuzzi, The Bridge Group’s Director of Research and Operations, explains how this shift could impact sales strategies, team roles, and customer engagement. Matt goes in-depth on the pros and cons of a consumption-based pricing model and brainstorms new ways to keep sales teams motivated.
Curious about the future of B2B pricing? This episode will help you understand how consumption-based pricing could change how SaaS software is sold.
In this episode, you’ll learn:
How consumption-based pricing could reshape go-to-market strategies
Challenges of fairly compensating sales teams under new pricing models
Impact on customer relationships and revenue stability
Jump into the conversation:
(00:00) Consumption-based pricing with Matt Bertuzzi
(02:05) How consumption pricing impacts sales strategy
(10:29) Adjusting quotas and compensation for sales teams
(16:32) Customer relationships and retention
(18:37) The future of sales compensation models
13 에피소드
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