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Marketing Should Be Natural and Not Yucky | Michelle Grasek | MTM093
Manage episode 308512290 series 3013923
Michelle McGlade, Michelle McGlade: Female Entrepreneur, and Business Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michelle McGlade, Michelle McGlade: Female Entrepreneur, and Business Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Michelle Grasek is a certified acupuncturist who started her business two and a half years ago. She teaches fellow acupuncturists online how to become good at marketing, so they can get clients, help more people, and get paid what they’re worth! Michelle shares a very important tip that she wished she knew before she even started her website. Here’s a hint: Always check whether you can legally use your business name before creating one!
Key Insights & Aha Moments:
*I’ve relaunched my free Facebook community!
*Two Michelles are coming to you today!
*Who is Michelle? She’s an acupuncturist who has her own online business.
*Why is Michelle changing her name? She didn’t check whether her website name could be used for business purposes.
*Michelle started her business 2.5 years ago and it’s grown to something so big since then!
*What kind of feedback is Michelle getting from her community?
*Why is marketing so hard?
*We often feel so insecure becoming the ‘expert,’ despite spending so much money to go ahead and be one!
*Set up your business first, and then become an acupuncturist.
*How does Michelle help acupuncturists get clients?
*You can be available to your community, but you still have to build deep relationships and connections if you want to get anywhere.
*A lot of people don’t want to spend or invest money into their business. How does Michelle handle clients who have a bad money mindset?
*If it doesn’t cost you money, it’s going to cost you time.
*Confidence — the piece is huge to creating a successful marketing plan/advert, and so many of us struggle with it, especially when we’re so brand new.
*Michelle has a freebie for us today!
Maven Moment:
Before we wrap up, I just want to nudge you to think a little bit more about what you’re focusing on, vs. what you should be focusing on. I know so many people are focusing on the wrong things! They spend way too much time invested in their logos and graphics, and not enough time actually getting out there and getting clients. Don’t get me wrong, it’s important to focus on that, but at the end of the day you don’t have a business if you’re not making money!
Mentioned in This Episode:
Connect with Michelle
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