#189: How To Pitch With Pizzazz at New York Toy Fair with Barry and Jason

Making It in The Toy Industry with The Toy Coach

Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” So tell me this, at your last pitch meeting, how did you make your guest feel?
In today’s podcast episode I sat down for a hilarious and informative chat with Barry and Jason. During this call, Barry and Jason share their journey inventing and ultimately licensing the TOTY nominated, Game Night In A Can. In between jokes and chuckles you’ll get invaluable tid-bits on pitching with pizzazz, reading body language of those you’re pitching to, and where this duo finds their inspiration.
A strong takeaway in this episode is the lesson to focus on the experience of the end user before you focus on the marketability of a product. Wondering why you should do that? Well, you’ll have to dive into today’s episode to find out.
EPISODE CLIFF NOTES:

• Find out why your ignorance of the toy industry and your knowledge from outside of the toy industry is actually your superpower. [10:44]
• You won't believe what surprised Barry and Jason most about the toy industry.[12:20]
• For first time visitors to New York Toy Fair, listen in to Barry & Jason’s story of their first experience at New York Toy Fair where they pitched and placed Game Night in a Can. [14:145]
• Learn why it may be beneficial to practice your pitch but not script it. [16:59]
• The facial cues and body language that are key indicators that your pitch is going incredibly well! [22:16]
• Hear the story of Barry & Jason’s most memorable pitch. It involves underpants, Snickers, a glass wall pitch room, and an apocalypse. [29:55]

For the links mentioned in today's episode, visit: https://thetoycoach.com/189

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