How punk rock influences Simone van Neerven's innovation strategy on reBel.la

Life on Mars - A podcast from MarsBased

In this exciting episode of Life on Mars, Alex have a great conversation with Simone van Neerven, founder of reBel.la, to explore how challenging the status quo can drive creativity and change. With a career that began at KLM and evolved into building her own brand, Simone shares her personal journey—from corporate life to embracing her rebellious spirit—and how it’s helped her break barriers and inspire others.

Through honest stories and sharp insights, Simone highlights the powerful role rebels play in driving innovation within companies. She emphasizes the value of building community, fostering collaboration, and embracing individuality to spark new ideas.

This conversation goes beyond theory—it’s a practical guide to finding and embracing your inner rebel, even in environments that resist change. Simone offers actionable advice for anyone looking to challenge corporate norms and create space for bold, fresh thinking.

Whether you're feeling boxed in by traditional systems or just curious about how rebellion can fuel innovation, this episode is packed with inspiration and practical takeaways.

Tune in, and discover how embracing your unique perspective can unlock new possibilities.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

챕터

1. Introduction to Life on Mars (00:00:00)

2. Meet Simone van Nierpen: Founder of Rebella (00:01:30)

3. The Power of Community: Reflections on Barcelona (00:15:00)

4. The Tie Between Rebellion and Innovation (00:23:40)

5. The Role of Rebels in Corporate Settings (00:35:20)

6. Personal Branding and the Birth of Rebella (00:47:15)

7. Experiences with Vueling and Corporate Culture (00:58:05)

8. Measuring Innovation and Success Metrics (01:08:30)

9. Simone's Vision for Future Projects (01:14:50)