76. How to Launch a Profitable Podcast with Adam Schaeuble

Life After Corporate

Welcome back to another episode of Life After Corporate! In today’s episode, we are finally giving the answer to a frequently asked question, and that is, "should I launch a podcast?" We all know that success in marketing today is all about content, and in order for you to be discovered, you need to be seen and heard. Whether you're a speaker or writer, what we know for sure is that people need to hear from you in order for them to develop that know, like, and trust factor that gives them the confidence that they need, that you are the person for them, that they can do business with you. And one of the most effective ways you can get out there and become known is by hosting a podcast.

But how do you know if podcasting is right for you? Do you have a good idea for a show? And how would you get anyone to listen to it? So get ready to go to podcasting business school today, because my special guest is going to unpack for you the exact formula for creating a podcast that enhances your brand, get your ideal people engaged, and results in more money in your pocket. Today we are speaking with none other than the founder of Podcasting Business School, Adam Schaeuble.

[00:01 - 07:50] Opening Segment

• I welcome our guest: Adam Schaeuble
• Adam talks about how he got into podcasting full time
• • Using podcasting a platform to teach and have more impact
  • Focusing on podcasters launching and monetizing their podcast

[07:51 - 24:18] Should I Launch a Podcast?

• You have to know "the why" of the show
• • How is it going to help other people
  • How is it going to help you
• When to start a podcast
• • To expand your business or brand via podcast
  • To build a business or brand through a podcast
  • To serve as an artistic release
• Other questions:
• • Who are you going to serve?
  • How are you going to serve?
• 2 Differentiators
• • We become part of a weekly/daily routine
  • Podcasting has a 100% deliverability rate
• Committing to Podcasting
• • Podcrastination
  • Podfade
• How to get started with the launch
• • Focus on ideal listener avatar
  • SEO of your podcast
  • Episode style
• How to make your show great
• • Find the midpoint of what you’re interested in and finding interesting people to talk to
  • Collaborate with your audience
  • Be relatable
• How to get traction in your podcast
• • Have a plan
  • Have a scorecard
• Let’s talk about real numbers
• Ways to monetize your podcast

[34:12- 38:50] Closing Segment

• Connect with Adam through the links below
• Implementation alarm challenge
• Follow us on social media and leave a review
• Final words

Resource Mentioned:

• https://www.podcastingbusiness.school/scorecard

Tweetable Quotes:

“I come from the fitness space, and accountability is key and what you're held accountable to gets implemented.” - Adam Schaeuble

Connect with Adam through his website!

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