77. How to Choose the Right Business Coach

Life After Corporate

Welcome back to another episode of Life After Corporate! Today is another solo episode and I am recording this on Thanksgiving weekend and Black Friday is well underway. Along with sales from your favorite online stores, you're likely seeing some emails from coaches you follow with some Black Friday deals and you may be tempted to sign up for a couple of new courses or programs that are on sale.

And since I've been at this business for 10 years now and have consumed a few online courses, mastermind programs, and have been part of incubators and accelerators, I have a distinct and a very personal point of view when it comes to hiring a business coach or enrolling in an online program. I’m talking about knowing when to walk away and save your money to invest back into your business, and when to go all in. So for today, I want to make it easy for you to make the right choice for you and your business for where you are right now in your business growth lifecycle. I hope that these tips will help you choose the right business coach for you -- one who will guide you to the next level of what you desire most in your business right now.

[00:01 - 03:30] Opening Segment

• Welcome to the podcast!
• I introduce our topic for today
• Join my business launch boot camp!

[07:51 - 16:15] Guide to Choosing the Best Business Coach

• What to look for from a business coach
• The importance of delegating as a CEO
• Step 1: Have a clear vision of where you want this business to go
• • Have a clear business model
  • Ask yourself what makes you happy
• Step 2: Identify the gaps
• • What is preventing you from building that business today
  • The right coach will fill in those knowledge gaps
• Step 3: Sample the experience
• • Sample free content and join their webinars
  • Don’t fall for sales tactics
• Step 4; Ask for referrals from someone you admire

[16:16- 20:58] Closing Segment

• My 10x metric: to get 10x the return on investment that I make in coaching in 1-2 years
• Don’t hire a coach for the fear of missing out
• Know that you are in charge
• Join our Facebook Group and be part of the Monday Morning Mastermind
• Subscribe to the LinkedIn Newsletter
• Final words

Tweetable Quotes:

“The right coach for you won't just teach you new skills and strategies, they'll stretch you to new levels of thinking and new ways of showing up as the CEO of your growing business” - Deb Boulanger

“CEO does not stand for chief execution officer, it should be CDO for Chief delegation officer.” - Deb Boulanger

“The bottom line is that you must invest in your business success. Entrepreneurship is a lonely journey, my friend and you cannot wear every hat for very long.” - Deb Boulanger

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