123 A New Concept in Networking and Getting to YES Faster

Life After Corporate

Fortune 500 firms have paid Susan Trumpler for ten years to find the sales techniques and strategies that generate the highest revenue for their businesses. And although it seemed like she was giving away the keys to the kingdom when she revealed the findings of her investigation, she didn't want to restrict these strategies to just the largest businesses. She made the decision to incorporate all she had learnt over the years into something that would benefit female entrepreneurs. And this was the birth of “Unstoppable Women in Business’. Deb dives deep into Susan’s concept in networking to getting that “YES” faster.

[00:01 08:20] Opening Segment

• Susan tells us about her journey into coaching women in business
• Trump's 5-step process includes understanding the customer's needs, creating a value proposition, crafting a compelling message, delivering the message with confidence, and following up
• Sales isn't about being pushy or manipulative, it's about helping people and nurturing relationships
• Seek out a mentor or coach to help guide you on your sales journey.
• Build a strong support network of fellow female entrepreneurs

[08:21 -18:31] Sales Culture can be Exclusionary to Women

• Women are often left out of the "bro culture" in sales, leading to a feeling of exclusion
• It's important for women to recognize their value and not undersell themselves in sales conversations
• Use open-ended questions to learn about the other person's interests and needs
• Approach networking events with the mindset of helping others, rather than focusing on your own fears or insecurities.
• Practice active listening and ask questions to learn about the other person's interests, needs, and goals

[18:32 -28:25] Challenges that Woman in Sales need to Overcome

• To develop a sales mindset that allows you to embrace your strengths and not be afraid to put yourself out there
• Women to build a strong network of peers and colleagues who can provide support and encouragement as they navigate the sales world
• Self-doubt or lack of confidence in their ability to succeed in the sales process is something woman need to concur
• Limited understanding of the customer's needs or pain points
• Procrastination or hesitation in making the sales pitch or closing the deal

[28:26 -31:43] Establish Yourself as a Unique Entity that Someone Wants to Develop a Relationship With

• Focus on the conversation around what the potential client wants to do differently and why they want to do it, rather than dwelling on the details of your business or services
• Sharing information about your unique processes can also help to differentiate you from the competition
• Getting validation and agreement before moving forward

• Asking open-ended questions can also be helpful in guiding the conversation towards a successful outcome
• Focus on permission-based interactions and high-converting lead magnets

[31:44 - 33:52] Closing Segment

• Connect with Susan through the links below
• Follow us on social media and leave a review
• Final words

Connect with Susan Trumpler

Website: https://www.GTYFaster.com

Website: unstoppablewomeninbusiness.com

Facebook: Susan Cipolla Trumpler | Facebook

Instagram: @unstoppablewomeninbusiness

LInkedIn: susan trumpler - business coach" | Search | LinkedIn

Youtube: Unstoppable Women in Business - YouTube

Book

“Oh Sh*t, I’m in Sales”

OH SH*T, I'm in Sales?: An Entrepreneur's Guide to Making Sales Your BFF: Trumpler, Susan: 9781951943936: Amazon.com: Books

Here are some another episodes you might enjoy as well:

Ep 122. Slow Marketing for Rapid Results in 2023

Ep 114. Know Your Worth with Barbara Huson

Go To: Podcast - Life After Corporate Podcast

Tweetable Quotes:

“Women undervalue as much as men overvalue their contribution. ” -Susan Trumpler

“It should be so simple, but what gets in the way is our own primitive brain that says, Be careful. Somebody might reject you. You gotta be liked. You don't wanna get kicked out of the community, and so we are so hesitant.”. -Susan Trumpler

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