122 Slow Marketing for Rapid Results in 2023

Life After Corporate

Deb Boulanger is starting this year off with a bang. She’s throwing out the old tired conventional marketing tactics that have become antiquated and are no longer working and she’s bringing in a bold new concept called Slow Marketing. If you haven’t heard of it yet, you’ll want to get a paper and pen as Deb guides you through the “what, how and why” of it all. I’m not going to lie… at first, it sounds a little scary, but when Deb explains it further, it all makes perfect sense. So get ready to shake things up for your Life After Corporate in 2023!

[00:01 8:14] What is Slow Marketing?

• Slow marketing is a movement that focuses on building relationships with customers, rather than relying on automation and technology
• It is similar to the Slow Food Movement, which advocates for consuming whole and healthy foods.
• Slow marketing values authenticity and personal connections, rather than buying into marketing hype.
• It is a way to grow a coaching or consulting business by focusing on timeless strategies and tactics.
• Building a successful practice requires a lot of effort and may not be the easy road, but it can be rewarding to make a living while making an impact on others.

[8:15 -14:41] The Challenges of Entrepreneurship

• Starting a business can be hard work and it requires a lot of effort to make it successful.
• It can be easier to stay in a corporate job, with a steady paycheck and support from a sales force, marketing department, and finance department
• However, many people choose to become coaches or consultants because they want to share their expertise and make a positive impact on others
• It is important to have a solid foundation of business advice and strategies
• Consider starting from the beginning of the Life After Corporate podcast to get foundational business advice

[9:17 -20:54] Tips for Incorporating slow marketing into your business

• Take time to get to know your clients and understand their needs
• Prioritize face-to-face interactions and genuine communication
• Focus on creating valuable, high-quality content for your audience
• Don't be afraid to let your personality shine through in your marketing efforts
• Consider using referral marketing to expand your reach in a natural, organic way
• Don't try to do it all at once – focus on building strong relationships with a few key clients before expanding your efforts.

[20:55 - 28:15] The Importance of Listening and Asking Questions

• Instead of pitching your services, ask your followers and potential clients about their needs and goals.
• Pay attention to what people are saying and use that information to tailor your interactions and offer relevant assistance or resources
• Building relationships requires active listening and a willingness to engage in authentic conversations.

Reliable Revenue Secrets Join us for a series of sessions on how to make revenue growth reliable and predictable in your business. These sessions, starting on January 16th, will cover the strategies and skills necessary for predictable business growth. These sessions are free and open to coaches and consultants. To learn more and sign up, visit thegreatdoover.com/secrets

Connect with Deb Boulanger

Website: https://thegreatdoover.com/debra-boulanger/

Facebook: The Great Do-Over | Facebook

Instagram: @deb_boulanger

Twitter: @debraboulanger

LInkedIn: "deb boulanger 💫" | Search | LinkedIn

Youtube: Debra Boulanger - YouTube

To hear earlier episodes of Life After Corporate

https://lifeaftercorporatepodcast.com/

Tweetable Quotes:

“As we enter the new year, let’s embrace the slow marketing approach and prioritize building authentic meaningful relationships with our customers”... Deb Boulanger

“If you’re focused on growing your number of connections and followers, you’re missing the opportunity right in front of you. Make more connections and have more conversations with the people already in your ecosystem”. - Deb Boulanger

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