#34 - Nachhaltigkeit als Markenwert – Marketing-Gag oder ernstgemeinte Haltung?

Let's Make Lemonade

Omnicom Media Group Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omnicom Media Group Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4y ago 47:47

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***Unsere Gäste auf LinkedIn: Hendrik Heuermann:https://www.linkedin.com/in/hendrik-heuermann/ Holger Thalheimer:https://www.linkedin.com/in/holger-thalheimer-6766a554/ Benjamin Becker: https://www.linkedin.com/in/benjamin-becker-0a230a127/

챕터

1. Intro (00:00:00)

2. Vorstellung Hendrik (00:02:12)

3. Vorstellung Holger (00:02:52)

4. Nachhaltigkeit in der Marken-DNA (00:03:55)

5. H&M setzt auf Langfristigkeit und Verlässlichkeit (00:11:05)

6. Wie ist es möglich mehr produzieren und doch Nachhaltig sein? (00:15:48)

7. Bewusste Konzepte über Nachhaltigkeit von Waren (00:22:10)

8. Nachhaltigkeit macht H&M "nicht mehr" (00:32:10)

9. Holgers Sweetest Lemon (00:40:47)

10. Hendriks Sweetest Lemon (00:44:03)

11. Outro (00:46:06)

54 에피소드

#Business #Marketing #Omnicom Media Group Germany #Wirtschaft #Markenkommunikation #Media #Mediennutzung #Unternehmer #Marketeer

#34 - Nachhaltigkeit als Markenwert – Marketing-Gag oder ernstgemeinte Haltung?

Let's Make Lemonade

published 4y ago

MP3•에피소드 홈