#23 - The Age of Voice: Audio-Kreation, die zieht

Let's Make Lemonade

Omnicom Media Group Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omnicom Media Group Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 40:04

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Unsere Gäste auf LinkedIn:

Claudia Hesse: https://www.linkedin.com/in/claudia-hesse-67885016/

Sven Bieber: https://www.linkedin.com/in/sven-bieber-75948bb4/

Lukas Brocks: https://www.linkedin.com/in/lukas-brocks-10925a107/

챕터

1. Intro (00:00:00)

2. Vorstellung der Gäste und der Limonadenrezepte (00:00:42)

3. The Age of Voice: Audio-Kreation, die zieht (00:01:11)

4. Was ist das Geschäftsfeld von MassiveVoices? (00:02:31)

5. Was sind Svens Aufgaben bei Spotify? (00:03:31)

6. Was unterscheidet die Werbung in Audio-Streaming-Umfeldern von der Werbung im UKW? (00:04:02)

7. Wie werden die neuen technischen Möglichkeiten im Audiobereich ausgeschöpft? (00:06:46)

8. Was müssen Werbetreibende bei der Werbemittelkreation im Audio-Streaming-Bereich beachten? (00:13:12)

9. Werden Voice-Ads in Zukunft eher auf Smartspeakern, als per Klick auf den Banner aktiviert? (00:19:51)

10. Personalisierung und Vermenschlichung von Voice (00:25:42)

11. Veränderungen der Voice-Nutzungssituationen (00:32:08)

12. Claudias Sweetest Lemon: Zeit für die Entwicklung kreativer Audio-Ads (00:36:43)

13. Svens‘ Sweetest Lemon: Digitalisierung von Audiowerbung (00:38:01)

14. Outro (00:38:35)

54 에피소드

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#23 - The Age of Voice: Audio-Kreation, die zieht

Let's Make Lemonade

published 4+ y ago

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