#20 - Tech & Data Driven Influencer Marketing: Using social data to build authentic communities

Let's Make Lemonade

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5y ago 47:34

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Unsere Gäste auf LinkedIn

Sascha Firtina: https://www.linkedin.com/in/saschafirtina/

Stephan Neumann: https://www.linkedin.com/in/stephannaumann/

챕터

1. Intro (00:00:00)

2. Vorstellung der Gesprächspartner und Limonadenrezept (00:01:17)

3. Wer sind Saschas & Stephans Lieblings Influencer? (00:02:40)

4. Was sind die Erfolgsfaktoren des Influencer Marketings? (00:04:51)

5. Was macht das Unternehmen GOCOMO? (00:06:00)

6. Etablierung des Community Ansatzes bei Influencern (00:12:02)

7. Datengetrieben Identifikation von Influencern (00:16:53)

8. Einbettung des Influencer Marketings in den Media Mix (00:18:39)

9. Was sich Konsumenten von Influencern wünschen (00:28:28)

10. Langfristige Kooperationen (00:30:40)

11. Welche Möglichkeiten entstehen durch Cross-Marketing und neue Formate? (00:33:44)

12. Aktuelle Trends im Influencer-Marketing (00:38:41)

13. Saschas Sweetest Lemon: Professionalisierung durch Technologie und Daten (00:45:09)

14. Stephans Sweetest Lemon: Mehr Alltagsnähe und Authentizität im Bereich Social Media (00:45:51)

15. Outro (00:46:23)

54 에피소드

#Business #Marketing #Omnicom Media Group Germany #Wirtschaft #Markenkommunikation #Media #Mediennutzung #Unternehmer #Marketeer

#20 - Tech & Data Driven Influencer Marketing: Using social data to build authentic communities

Let's Make Lemonade

published 5y ago

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