#16 – Deutschlands Werbelieblinge Let's Make Lemonade podcast

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Business Marketing Omnicom Media Group Germany Wirtschaft Markenkommunikation Media Mediennutzung Unternehmer Marketeer

Omnicom Media Group Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omnicom Media Group Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let's Make Lemonade « »
#16 – Deutschlands Werbelieblinge

5y ago 45:45

공유

MP3•에피소드 홈

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 15, 2023 16:24 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Omnicom Media Group Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omnicom Media Group Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Unsere Gäste bei LinkedIn und Xing:

Gordon Euchler: https://www.linkedin.com/in/gordon-euchler-8a0b593/

Yvonne Lukas: https://www.xing.com/profile/Yvonne_Lukas2/cv

… continue reading

챕터

1. Intro (00:00:00)

2. Vorstellung der Gäste und der Limonadenrezepte (00:01:01)

3. Wie ist es Gordon seit der letzten Aufnahme ergangen und wie kam es zur Gründung der Werbelieblinge? (00:04:30)

4. Was versteht Yvonne unter Kreativität? (00:06:44)

5. Was zeichnet Kreativität und Werbung aus? (00:09:05)

6. Werbung während des Lockdowns (00:14:52)

https://youtu.be/_AuXHidxbec

7. Kreativkriterien für einen gelungenen Werbespot, der in Erinnerung bleibt (00:16:18)

8. Gordons persönlicher Werbeliebling (00:24:53)

https://www.youtube.com/watch?v=0IXiriU_h34

9. Herausforderungen einen guten Spot zu entwickeln (00:26:32)

10. Assoziierung der Werbung mit der Marke (00:30:27)

11. Yvonnes Sweetest Lemon: Nike, als eine Marke, die Haltung zeigt (00:37:09)

https://www.youtube.com/watch?v=-grjIUWKoBA

12. Gordons Sweetest Lemon: Kooperation zwischen McDonalds und Aldi (00:40:45)

13. Werbelieblinge-Studie (00:42:52)

https://www.horizont.net/marketing/nachrichten/exklusiv-ranking-das-sind-die-werbelieblinge-der-deutschen-184368?utm_medium=Social&utm_source=Facebook&fbclid=IwAR29j7ADlGjuFHnlTtUzhpBWYYYYBiygQ61I7JSPVW4qSBkCOWKQHw9wAX0#Echobox=1594881319

14. Outro (00:44:40)

54 에피소드

#Business #Marketing #Omnicom Media Group Germany #Wirtschaft #Markenkommunikation #Media #Mediennutzung #Unternehmer #Marketeer

Artwork

#16 – Deutschlands Werbelieblinge

Let's Make Lemonade

published 5y ago

공유

MP3•에피소드 홈

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 15, 2023 16:24 (2y ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Omnicom Media Group Germany에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Omnicom Media Group Germany 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Unsere Gäste bei LinkedIn und Xing:

Gordon Euchler: https://www.linkedin.com/in/gordon-euchler-8a0b593/

Yvonne Lukas: https://www.xing.com/profile/Yvonne_Lukas2/cv

… continue reading

챕터

1. Intro (00:00:00)

2. Vorstellung der Gäste und der Limonadenrezepte (00:01:01)

3. Wie ist es Gordon seit der letzten Aufnahme ergangen und wie kam es zur Gründung der Werbelieblinge? (00:04:30)

4. Was versteht Yvonne unter Kreativität? (00:06:44)

5. Was zeichnet Kreativität und Werbung aus? (00:09:05)

6. Werbung während des Lockdowns (00:14:52)

https://youtu.be/_AuXHidxbec

7. Kreativkriterien für einen gelungenen Werbespot, der in Erinnerung bleibt (00:16:18)

8. Gordons persönlicher Werbeliebling (00:24:53)

https://www.youtube.com/watch?v=0IXiriU_h34

9. Herausforderungen einen guten Spot zu entwickeln (00:26:32)

10. Assoziierung der Werbung mit der Marke (00:30:27)

11. Yvonnes Sweetest Lemon: Nike, als eine Marke, die Haltung zeigt (00:37:09)

https://www.youtube.com/watch?v=-grjIUWKoBA

12. Gordons Sweetest Lemon: Kooperation zwischen McDonalds und Aldi (00:40:45)

13. Werbelieblinge-Studie (00:42:52)

https://www.horizont.net/marketing/nachrichten/exklusiv-ranking-das-sind-die-werbelieblinge-der-deutschen-184368?utm_medium=Social&utm_source=Facebook&fbclid=IwAR29j7ADlGjuFHnlTtUzhpBWYYYYBiygQ61I7JSPVW4qSBkCOWKQHw9wAX0#Echobox=1594881319

14. Outro (00:44:40)

54 에피소드

#Business #Marketing #Omnicom Media Group Germany #Wirtschaft #Markenkommunikation #Media #Mediennutzung #Unternehmer #Marketeer

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