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The Pricing Question: How Much Do I Charge For My Product Or Service (With Special Guest & Pricing Expert Mark Stiving)
Manage episode 431010128 series 2969141
Priscilla Shumba에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Priscilla Shumba 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Optimizing Your Price Point for Maximum Profitability.
Find out how to strike the perfect balance between value and price to boost your profitability and customer satisfaction.
Make sure you're not leaving money on the table! Listen to our conversation with the Chief Pricing Educator of Impact Pricing, Mark Stiving. Get ready to have several Aha moments.
Mark has a Ph.D. in pricing. He has been in pricing as a practitioner, educator and advisor for almost 30 years. He has taught pricing to thousands of people and has advised hundreds of companies while they rethink their pricing.
Mark says, "All businesspeople should understand pricing. Although they may consider it the last thing they do before launching a product, pricing and value should inform almost all of the decisions that go into creating and communicating about products (or services). "
Connect with Mark:
www.impactpricing.com
Mark's Recommended read:
Monetizing Innovation: How Smart Companies Design The Product Around The Price by Madhavan Ramanujam
Simple & strategic marketing solutions for the busy coach and consultant. Visit www.reinventingperspectives.com
Thank you for listening in! 😀
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