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Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo

46:01
 
공유
 

Manage episode 419326789 series 87928
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.

He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.

Alex gives listeners actionable tips on:

  • 01:19 Exploring the Potential of Law Firm Podcasts
  • 02:11 The Evolution of Podcasting Post-Pandemic
  • 03:04 Understanding Podcast Statistics and Trends
  • 04:56 The Importance of Staying Active and Niche in Podcasting
  • 06:11 Measuring Success in Podcasting Beyond Ad Revenue
  • 10:41 Maximizing Podcast Impact with Authenticity and Simplicity
  • 16:27 Effective Calls to Action in Podcasting
  • 19:26 Unlocking Podcast Potential: Free Resources and Quick Wins
  • 19:55 Creative Lead Magnets: Beyond the Call to Action
  • 20:58 Innovative Engagement: The Power of Quizzes in Marketing
  • 25:20 Establishing Authority and Consistency in Marketing
  • 26:04 The Key to Success: Consistency in Podcasting
  • 26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap
  • 29:54 Continuous Improvement: The Secret Sauce of Successful Marketing
  • 31:58 Book Recommendation
  • 36:42 Tips for getting those impactful interviews
  • 39:00 One thing that works

Resources mentioned in this episode:

Connect with Alex here:

Connect with me

  continue reading

2230 에피소드

Artwork
icon공유
 
Manage episode 419326789 series 87928
Legal Talk Network에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Talk Network 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche.

He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pursuing ad revenue or broad listener demographics. Alex also highlights the importance of simple, actionable calls to action and engaging content that establishes a firm's authority. The episode includes insights on monitoring success metrics beyond traditional analytics, making it a must-listen for law firms aiming to optimize their podcasting efforts.

Alex gives listeners actionable tips on:

  • 01:19 Exploring the Potential of Law Firm Podcasts
  • 02:11 The Evolution of Podcasting Post-Pandemic
  • 03:04 Understanding Podcast Statistics and Trends
  • 04:56 The Importance of Staying Active and Niche in Podcasting
  • 06:11 Measuring Success in Podcasting Beyond Ad Revenue
  • 10:41 Maximizing Podcast Impact with Authenticity and Simplicity
  • 16:27 Effective Calls to Action in Podcasting
  • 19:26 Unlocking Podcast Potential: Free Resources and Quick Wins
  • 19:55 Creative Lead Magnets: Beyond the Call to Action
  • 20:58 Innovative Engagement: The Power of Quizzes in Marketing
  • 25:20 Establishing Authority and Consistency in Marketing
  • 26:04 The Key to Success: Consistency in Podcasting
  • 26:50 Navigating the Marketing Landscape: Avoiding the Viral Trap
  • 29:54 Continuous Improvement: The Secret Sauce of Successful Marketing
  • 31:58 Book Recommendation
  • 36:42 Tips for getting those impactful interviews
  • 39:00 One thing that works

Resources mentioned in this episode:

Connect with Alex here:

Connect with me

  continue reading

2230 에피소드

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