The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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추가했습니다 eight 년 전
Legal Marketing Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Marketing Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 #644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12
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We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Legal Marketing Radio
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Manage series 1371470
Legal Marketing Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Marketing Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
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38 에피소드
모두 재생(하지 않음)으로 표시
Manage series 1371470
Legal Marketing Radio에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Legal Marketing Radio 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Legal Marketing Radio is a podcast that covers legal marketing tips and strategies as well as news, trends, and cutting-edge innovations in the overlapping worlds of legal, digital, and content marketing.
…
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38 에피소드
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Legal Marketing Radio
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In this episode of Legal Marketing Radio, Chip LaFleur from LaFleur Marketing speaks with Jeremy Poock, Principal at Senior Attorney Match. They delve into exit strategies for lawyers looking to transition their firms and explore the complexities in valuing law firms. Jeremy shares insights on designing succession plans, the importance of digital marketing, and the distinctions between Law Firm Sales 1.0 and 2.0. They also discuss the challenges and opportunities for senior attorneys in transferring their practice to younger, growing firms. Jeremy emphasizes the importance of embracing digital tools and creating a substantial pipeline for future valuations. Tune in to understand how to maximize the value of a law firm and plan a strategic exit. 00:00 Introduction to Legal Marketing Radio 00:03 Meet Jeremy Pook: Principal at Senior Attorney Match 00:09 Understanding Law Firm Valuation 01:32 Jeremy's Background and the Birth of Senior Attorney Match 03:29 The Process of Valuing and Selling a Law Firm 06:23 Impact of Digital Transformation on Law Firm Sales 08:42 Law Firm Sales 2.0: Building Brand Value 16:21 Strategies for Maximizing Law Firm Valuation 20:24 The Importance of Early Planning for Lawyers 24:01 Conclusion and Final Thoughts…
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Legal Marketing Radio
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1 Episode 35 - Strategic Leadership Insights with Lt. Col. Matt Rasmussen 40:39
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Join us this week on Legal Marketing Radio as we dive into the world of strategic leadership and situational awareness with special guest Lieutenant Colonel Matt Rasmussen. Currently serving as an assistant professor at the U.S. Army War College, Lt. Col. Rasmussen has extensive experience in military operations, having deployed to Iraq and Afghanistan multiple times. In this episode, we explore how military strategies and situational awareness can be applied in business settings to create more effective leadership and decision-making. Learn about the importance of maintaining environmental scans, the role of AI in intelligence gathering, and the balance between tactical actions and strategic goals. Lt. Col. Rasmussen shares valuable insights from his military career and teaching experience that are relevant to leaders in any field. Don't miss this engaging discussion! 00:00 Introduction and Guest Introduction 01:36 Situational Awareness: A Military Perspective 05:36 Intelligence and Planning in the Military 10:52 Balancing Tactical Actions and Strategic Goals 22:57 Command and Control vs. Mission Command 31:37 Future Trends and AI in Decision Making 39:14 Conclusion and Final Thoughts…
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1 Episode 34 - Lessons in marketing for lawyers and law firms, with Jeana Goosmann 59:48
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Jeana Goosmann, CEO, Founder, and Managing Partner of Goosmann Law Firm, discusses the rise of her firm and the role marketing played in establishing its reputation.
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Legal Marketing Radio
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1 Episode 33 - How to get reviews: Best practices for law firms, with Mandy Hicks and Hally Pinaud 31:10
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This episode we explore how Google and other reviews can amplify your brand and boost your conversion rates—and how you can boost the volume and quality of your reviews.
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Legal Marketing Radio
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1 Episode 32 – Lead tracking platforms: Everything your law firm should know, with Harlan Schillinger (10/28/2021) 48:53
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This episode we discuss what you should be looking for in a lead tracking platform, how to best utilize it for managing leads, and how to effectively grow your law firm.
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Legal Marketing Radio
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1 Episode 31 - A look inside technology best practices for law firms, with Zack Glaser (08/25/2021) 39:43
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In this episode of Legal Marketing Radio, we are joined by Lawyerist Legal Tech Advisor, Zack Glaser. We will be discussing current technology trends, obstacles law firms are encountering, and some of the top solutions Zack has seen work in the industry.
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1 Episode 30 - LinkedIn for lawyers with Frank Ramos (01/11/2021) 43:12
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Frank Ramos joins us for this episode of Legal Marketing Radio to discuss: • how lawyers can utilize LinkedIn to make the most of the platform • best practices for building and retaining relationships • how to get creative with your marketing • habits to benefit your professional social media that help grow your law firm and career • how to avoid common mistakes and pitfalls Frank is the managing partner of the Miami litigation firm of Clarke Silverglate, P.A., where he practices in the areas of personal injury defense, product liability, employment and commercial litigation. Connect with Frank Ramos: Website: www.cspalaw.com & www.miamimentor.com Books: miamimentor.com/bookshelf LinkedIn: linkedin.com/in/frankramosylt Listen on our Website: https://lafleur.marketing/podcast/episode-30-linkedin-for-lawyers-with-frank-ramos/…
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1 Episode 29 - Gursten v. Doe: A Case Against Fake Google Reviews (04/26/2021) 42:08
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Negative reviews might seem inevitable. But can a competitor or internet troll post a groundless, one-star review, simply to harm your business? According to a recent Michigan Court of Appeals decision, the answer is "yes." In this episode, Chip LaFleur discusses malicious review posting with attorney Steve Gursten. Steve filed Gursten v. Doe in an attempt to uncover and stop his law firm's competitors from leaving anonymous one-star reviews— and he knows he shares this problem with other firms across the nation.…
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1 Episode 28 - How to Grow Your Law Firm the Right Way, with Krystal Champlin and Beth Slate (08/26/2019) 39:12
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Krystal Champlin and Beth Slate of RJH Consulting join us to talk about how law firms can grow sustainably while putting in place the right systems and processes, solving hiring and retention challenges, and delivering great experiences for their clients.
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1 Episode 27 - Google My Business for Attorneys, with Davis Baer (06/27/2019) 44:09
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Davis Baer, co-founder of the social media scheduling tool OneUp, joins host Steven Thomas Kent to help illuminate the capabilities of Google My Business and explain how attorneys can get the most out of the platform without devoting lots of time.
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1 Episode 26 - Keeping Your Clients' Data Secure, with Scott Dresen (04/30/2019) 43:43
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Information Security Expert Scott Dresen joins us to talk about some of the most common threats that can compromise your law firm's data and outlines solutions that law firms of all sizes can apply.
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1 Episode 25 - Do It Live! How Attorneys Can Use Facebook Live, with Kim Trathen (03/07/2019) 32:16
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Business coach and social media expert Kim Trathen joins us to explain how attorneys can draw potential clients in with the power of Facebook Live. Also, Kim provides some tips and best practices for marketing on Instagram.
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1 Episode 24 – How Lawyers Can Use Technology to Improve Their Practices, with Nicole Black (12/24/2018) 35:10
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MyCase legal technology evangelist Nicole Black joins us to talk about how attorneys can implement game-changing technologies thoughtfully and efficiently.
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1 Episode 23 - Why Every Lawyer Needs a Great Peer Network, with James Millar (10/31/2018) 41:11
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Author and executive network builder James Millar joins host Steven Thomas Kent to share the insights he's gathered over years of fostering connections between executives and to explain the irreplaceable value of an intentionally-designed peer network.
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1 Episode 14 - How Law Firms Can Improve Processes and Gather Better Data (Rebroadcast) (09/21/2018) 44:32
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In this episode from the LMR archives, Tim McKey of Baton Rouge, Louisiana-based Vista Consulting Team shares some of the insights he's gained through helping numerous law firms across the country optimize their practices. Not only that, but LaFleur President Chip LaFleur joins the conversation to talk about how the data that Vista helps clients gather can strengthen digital marketing campaigns.…
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