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Dylan Kelley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Kelley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

46:57
 
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Manage episode 360864659 series 2081104
Dylan Kelley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Kelley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

  • Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
  • How the brand was able to increase profitability while lowering prices
  • Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

328 에피소드

Artwork
icon공유
 
Manage episode 360864659 series 2081104
Dylan Kelley에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dylan Kelley 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

  • Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
  • How the brand was able to increase profitability while lowering prices
  • Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots.

Links Mentioned

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.

  continue reading

328 에피소드

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