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Scaling Lovevery to $200+ Million/Year with President Rod Morris
Manage episode 360281981 series 2081104
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.
You'll also learn Lovevery's:
- Unique approach to retail, which includes selling in Target and on Amazon as a DTC business
- Product development strategy and how it has been a key growth lever for the brand
- iOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequences
- Influencer marketing strategy and how they work with influencers to reach their target audience and drive sales
Rod Morris is President of Lovevery.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.
324 에피소드
Manage episode 360281981 series 2081104
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.
You'll also learn Lovevery's:
- Unique approach to retail, which includes selling in Target and on Amazon as a DTC business
- Product development strategy and how it has been a key growth lever for the brand
- iOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequences
- Influencer marketing strategy and how they work with influencers to reach their target audience and drive sales
Rod Morris is President of Lovevery.
Links Mentioned
Sponsored by...
Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Tidio — Tidio is the highest-rated live chat software on Shopify. Through Live Chat, Chatbots, and Ticketing, Tidio helps Shopify merchants gain and retain more customers with personalized shopping experiences. Automate up to 47% of recurring questions and offer discounts based on user behavior to maximize revenue. If you want to increase sales and customer satisfaction check out Tidio and use promo code "LEADERS" to get an exclusive discount.
324 에피소드
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