Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

LEADING BRANDS — Wavebreak Podcast

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

• Marketing for 2023: paid social, influencer, ambassador, offline, and more
• Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America
• Global expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

Links Mentioned

• Waterdrop
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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