The Triple Bottom Line: Chris Daly on Modern Marketing and Leadership (MDE570)

Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dial and Evergreen Podcasts | Minter Dialogue에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Minter Dial and Evergreen Podcasts | Minter Dialogue 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

6M ago 54:18

MP3•에피소드 홈

Minter Dialogue with Chris Daly

In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it.

Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role.

One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals.

If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

594 에피소드