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(E13) The business storytelling expert Janet Murray
Manage episode 401777067 series 3515841
Lee Griffith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lee Griffith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
One of the most powerful ways a leader can connect with others is through storytelling. But it can be hard to understand how you apply that to your everyday leadership approach, especially if you’re someone who is number or action orientated.
But storytelling is at the heart of great strategy and is how the most impactful leaders take people with them.
In today’s episode I’m delighted to be talking with Janet Murray, an expert in storytelling and that all-important connection to business strategy.
We talk about:
- what storytelling in leadership really means
- the problem with powerpoint presentations
- how to embed storytelling into your communications
- the role of AI
- strategic storytelling
- thought leadership content
- developing your own content plan
- credibility
- leadership brands
- how to get started
Resources and helpful links
- 2024 Courageous CEO Strategic Business Planner & Resource Kit
- The Courageous CEO | Podcast on Spotify
- The Courageous CEO on Apple Podcasts
If you want to transform your leadership impact book a free consultation call with me
About leaders with impact
Want to know the secret of great leaders? In Leaders with impact we'll be exploring what makes an impactful leader; sharing stories of success and strategies that set them apart.
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New episodes are released every fortnight.
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