How GTM Teams Can Marry Data to Power Enterprise-level Growth with Matt Elders

Lead at the Top of Your Game

IN THIS EPISODE...

Transformative leadership at the automated marketing platform Cordial thrives on blending innovation with a deep understanding of data and client needs. By harnessing AI and focusing on a committed, agile team, Cordial bridges marketing, sales, and client experiences, crafting a reputation built on thoughtful hiring, strategic integration, and global reach.

This episode features Matt Elders, EVP of Revenue at Cordial, who spearheads the revenue team focusing on innovation and excellence. Under his leadership, Cordial delivers data-driven marketing solutions to brands like REVOLVE, L.L.Bean, and BuzzFeed, enhancing customer connections and boosting revenue through tailored, impactful messaging.

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Full show notes, links to resources mentioned, and other compelling episodes can be found at http://LeadYourGamePodcast.com. (Click the magnifying icon at the top right and type “Matt”)

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ABOUT MATT ELDERS:

Matt Elders is a seasoned GTM Executive known for delivering outstanding results for global software and services companies. With deep expertise in team leadership, budget management, and SaaS solutions, Matt is a visionary strategist and recognized revenue thought leader. His exceptional skill in penetrating complex enterprise accounts and refining GTM strategies drives significant growth.

Throughout his career, Matt has built and led successful revenue organizations for industry leaders such as Gartner Group, Scient, Tibco, and Contentsquare. His leadership has consistently resulted in substantial revenue growth and market expansion.

As the EVP of Revenue at Cordial, Matt continues to lead the revenue team, fostering innovation and excellence. Residing in Marin County, California with his wife of over 25 years, he enjoys exploring the great outdoors.

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WHAT TO LISTEN FOR:

WHAT TO LISTEN FOR:

1. How does data contribute to personalized customer experiences?

2. What contributes to building a market-leading reputation?

3. Why is bridging the gap between marketing, sales, and client experience important?

4. What role does thoughtful hiring play in building success?

5. Why is agility necessary for leading a multi-faceted revenue organization?

6. How does AI empower marketing efforts?

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FEATURED TIMESTAMPS:

[02:46] Matt's Life and Leisure in Marin County

[04:30] Matt's Evolving Career Journey and Impact at Cordial

[07:31] How Cordial's Advanced Platform Drives Real-Time Personalization and Success

[09:03] How Cordial Differentiates Itself in the Competitive Marketing Technology Space

[11:24] How Genuine Client Relationships Drive Success at Cordial

[14:29] Integrating Marketing, Sales, and Client Experience at Cordial

[15:42] Signature Segment: Matt's entry into the LATTOYG Playbook: Driving Success with a Committed and Agile Team

[17:48] Building Success Through Thoughtful Hiring and Quality Work

[22:35] Leveraging AI and International Talent to Serve North American and Global Clients

[25:32] Empowering Marketing with A

[29:48] Signature Segment: Matt's LATTOYG Tactic of Choice: Leading with Courageous Agility

[31:58] Learn More About Cordial and Their Solutions

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LINKS FOR MATT:

Website: cordial.com

LinkedIn: linkedin.com/in/mattelders/

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ADDITIONAL RESOURCES FOR YOU:

Overview: The Lead at the Top of Your Game Leadership Development Experience