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Johns Hopkins Medicine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johns Hopkins Medicine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Johns Hopkins Medicine
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Manage series 2902442
Johns Hopkins Medicine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johns Hopkins Medicine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Explore health topics, medical research, education programs and patient stories from Johns Hopkins Medicine in Baltimore, Maryland.
…
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13 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2902442
Johns Hopkins Medicine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Johns Hopkins Medicine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Explore health topics, medical research, education programs and patient stories from Johns Hopkins Medicine in Baltimore, Maryland.
…
continue reading
13 에피소드
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1 Ep. 11 Supporting Health Care Workers Through Credentialing and Licensing Reform | Johns Hopkins Medicine Office of Well-Being 33:19
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Join a conversation with Corey Feist, CEO of the Dr. Lorna Breen Heroes’ Foundation, about the national movement to reform clinician licensing and credentialing by removing stigmatizing questions about seeking mental health support. The conversation highlights the need to recognize … Ep. 11 Supporting Health Care Workers Through Credentialing and Licensing Reform | Johns Hopkins Medicine Office of Well-Being Read More »…
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1 Physical activity is beneficial for people with Parkinson’s disease, Elizabeth Tracey reports 1:03
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If you’ve just learned that you have Parkinson’s disease and you’re not already a physically active person, you might want to take up a few forms of exercise to slow down disease progression. Johns Hopkins neurologist Liana Rosenthal says the … Physical activity is beneficial for people with Parkinson’s disease, Elizabeth Tracey reports Read More »…
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1 Diet can help in those who already have Parkinson’s disease, Elizabeth Tracey reports 1:04
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Once someone receives a diagnosis of Parkinson’s disease, there are things they can do themselves that are likely to be beneficial. Johns Hopkins neurologist Liana Rosenthal explains. Rosenthal: The other things you can do that help now if you already … Diet can help in those who already have Parkinson’s disease, Elizabeth Tracey reports Read More »…
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1 You can lower your risk for developing Parkinson’s disease, Elizabeth Tracey reports 1:02
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The majority of cases of Parkinson’s disease aren’t related to genetics, research shows, while some environmental exposures increase your risk to develop the condition. Liana Rosenthal, a neurologist at Johns Hopkins, names a few factors that are under your control … You can lower your risk for developing Parkinson’s disease, Elizabeth Tracey reports Read More »…
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1 Environmental exposures are linked to Parkinson’s disease, Elizabeth Tracey reports 1:01
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Specific pesticides as well as other chemicals increase one’s risk for developing Parkinson’s disease, research shows. Liana Rosenthal, a neurologist at Johns Hopkins, describes which ones are known to be problematic. Rosenthal: Paraquat increased the risk of PD by 150%. … Environmental exposures are linked to Parkinson’s disease, Elizabeth Tracey reports Read More »…
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1 Where in the world are Parkinson’s disease cases most common? Elizabeth Tracey reports 1:04
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More and more people around the world are being affected by Parkinson’s disease, a common condition often showing up first as a movement disorder. Liana Rosenthal, a Johns Hopkins neurologist, says North Americans are especially hard hit. Rosenthal: The overall … Where in the world are Parkinson’s disease cases most common? Elizabeth Tracey reports Read More »…
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1 How big a role does genetics play in the development of Parkinson’s disease? Elizabeth Tracey reports 1:02
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The aberrant protein alpha synuclein is known to be involved in the development of Parkinson’s disease, but how and why this abnormal form develops remains an area of active investigation. Liana Rosenthal, a neurologist at Johns Hopkins, examines the role … How big a role does genetics play in the development of Parkinson’s disease? Elizabeth Tracey reports Read More »…
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1 How do abnormal proteins get into the brain in Parkinson’s disease? Elizabeth Tracey reports 1:03
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Abundant evidence points to a protein called alpha synuclein in causing the range of symptoms seen in Parkinson’s disease, with the condition progressing as it travels up to the brain. Johns Hopkins neurologist Liana Rosenthal describes the process. Rosenthal: Alpha … How do abnormal proteins get into the brain in Parkinson’s disease? Elizabeth Tracey reports Read More »…
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1 What exactly is happening in the brain of someone with Parkinson’s disease? Elizabeth Tracey reports 1:04
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By the time someone with Parkinson’s disease, or PD, has hand tremors, the process of developing the condition is well underway in parts of their brain, with deposition of an abnormal protein called alpha synuclein, Johns Hopkins neurologist Liana Rosenthal … What exactly is happening in the brain of someone with Parkinson’s disease? Elizabeth Tracey reports Read More »…
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1 More and more people worldwide are developing Parkinson’s disease, Elizabeth Tracey reports 1:01
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Just a few decades ago data from the Global Burden of Disease study reported about half a million people with Parkinson’s disease, with its characteristic tremor at rest and other movement abnormalities. Johns Hopkins neurologist Liana Rosenthal says now more … More and more people worldwide are developing Parkinson’s disease, Elizabeth Tracey reports Read More »…
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