#717 ChannelCon-Pete Busam: From Missiles to Marketing: A Veteran’s Path to MSP Success

Joey Pinz Discipline Conversations

Joey Pinz에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Joey Pinz 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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In this powerful episode of the Joey Pinz Discipline Conversations podcast, host Joey Pinz sits down with Pete Busam, Navy veteran, marketing strategist, and founder of Equilibrium Consulting. Pete shares his inspiring journey from launching vertical missile systems aboard warships to scaling multimillion-dollar MSPs and coaching tech leaders through strategic marketing and operational maturity.

Learn how Pete’s nonprofit, the USS Bunker Hill Association, supports over 21,000 veterans, and why he believes discipline, process, and health are essential to success—in business and in life.

They explore:

🚀 Pete's Navy experience & vertical launch systems

💼 MSP growth lessons & common marketing pitfalls

🧠 Building Ideal Client Profiles (ICP) and personas

📈 Data-driven AI tools transforming sales & marketing

❤️ Pete’s quintuple bypass recovery & heart-health habits

🎯 The role of discipline in personal and business resilience

If you're an MSP leader, entrepreneur, or simply passionate about leadership and service, this conversation is a must-listen.

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Join us for enlightening discussions that spark growth and exploration.

Hosted by Joey Pinz, this Discipline Conversations Podcast offers insights and inspiration.

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