Why Digital Identities are All About a Secure Customer Experience

IT Visionaries

The modern worker needs access to multiple applications. And with every new piece of software implemented, the security and identity requirements grow exponentially. Identity authentication is creating increasing headaches for IT professionals everywhere. Relying on usernames and passwords won’t be enough much longer.

“We've been using usernames and passwords as the primary identity feature for 50 years. I really have been working in my career to help change that and come up with a better way. When I think of usernames and passwords, I think that is a lose, lose situation. It's a bad experience and it's bad security because everybody uses the same passwords and doesn't change them.”

That’s Fran Rosch, the CEO of ForgeRock, a company that is helping users connect with the world and its software safely and simply with it’s A.I.-driven platform. On this episode of IT Visionaries, Fran explains how ForgeRock is pioneering next generation identity authentication that can help verify users through multiple passive data points such as domains, ip addresses, time of day, previous logins, concurrent logins, and many others. If his future comes into reality, you might be able to forget that username and password for good.

Main Takeaways

• Under Pressure: IT organizations today are under immense pressure to not only create a secure and safe digital environment, but also where their employees feel safe. Today employees need to trust where they are storing their information, but that user experience must also be seamless.
• What’s the Username?: For more than 50 years, usernames and passwords have been one of the primary features used to secure a digital environment. The problem with this process is those passwords have to constantly be changed in order to remain secure, which creates a poor user experience. An emerging tool when it comes to creating a seamless experience is using face ID.
• Demanding control: Enterprises are now demanding control over where their identity lives. As more companies operate in the cloud — whether that’s a private or public cloud — they want their identity authentication to run separately and have control over it and not have to have multiple identity services based on where they’re running the technology.

IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

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