Inspiring Computing podcast

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추가했습니다 two 년 전

Gareth Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Gareth Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

The Agile Brand with Greg Kihlström®

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# 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17

7일 전28:17

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28:17

Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

Inspiring Computing

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The Inspiring Computing podcast is where computing meets the real world. This podcast aims to trigger your curiosity by talking to proficient and advanced users of MATLAB, Python, Julia who use these tools to deepen their understanding of the world, simulate, explore trade-offs and gain insights that help companies add more value. In addition to proficient users we will also talk with the product marketing, toolbox authors, package developers and library maintainers to see what drives the development and what issues they are solving for others to benefit from.

26 에피소드

#Tech #Gareth Thomas #Matlab #Python #Julia #Science #Math #Self-Improvement #Podcasting Education #Scientific Computing #Technical Computing

Inspiring Computing

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updated 약 21시간 전

시리즈 홈•Feed

26 에피소드

#Tech #Gareth Thomas #Matlab #Python #Julia #Science #Math #Self-Improvement #Podcasting Education #Scientific Computing #Technical Computing

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Inspiring Computing

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Exploring stdlib: JavaScript's Answer to Technical Computing 1:23:29

21 hours 전1:23:29

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1:23:29

This episode of Inspiring Computing features a discussion with Athan , the maintainer of stdlib , a JavaScript library designed for numerical and scientific computing. Athan shares his experience and his career journey, starting from a non-computer science background through his PhD program at Oxford and eventually leading to his passion for open-source development. He explains the unique benefits and challenges of building scientific computing tools for the web, emphasizing the powerful capabilities of JavaScript when written correctly. Athan also discusses the importance of standardizing arrays, the evolution of web technologies, and the collaborative efforts required to make projects such as stdlib.io successful. This episode highlights industry use cases, potential applications, and the ongoing efforts to attract contributors and to fund open-source initiatives. For the curious here is the GitHub repo. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Unlocking Sensor Fusion: From Academia to Real-World Applications 1:04:59

11 weeks 전1:04:59

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1:04:59

In this episode of the Inspiring Computing podcast, Marcus shares his fascinating journey from growing up in Fortaleza, Brazil, to becoming a notable figure in the tech industry in the Netherlands. He discusses his academic background, including his master's and Ph.D. work on sensor fusion and robotics, and how he learned the vital importance of integrating various technologies like MATLAB, Python, and C++ for different applications. Marcus also recounts the challenges and successes in launching his own startup focused on LIDAR technology and explains his motivations for creating a YouTube channel to teach others about Practical Software development. The conversation covers crucial topics such as the use of ROS (Robot Operating System), the complexities of real-world testing, and the significance of respecting language diversity and multidisciplinary collaboration in tech projects. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Chasing Transparency: The CodeGlass Chronicles 58:39

11 weeks 전58:39

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58:39

In this episode, we sit down with Tyrone from CodeGlass who shares his inspiring journey from an inquisitive 11-year-old, fascinated by computer games to founding a company that aims to revolutionize how developers troubleshoot and optimize code. We discuss the unique features of CodeGlass, which include real-time profiling across multiple programming languages, without needing changes to your source code. Tyrone delves into the technical challenges and breakthroughs achieved by his company, such as achieving 10 million operations per second and accurate memory profiling. He also shares insights into his entrepreneurial journey, the challenges of gaining trust in a tool, and the support he received from the academic and startup ecosystems. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Navigating Domains: Jousef's Journey from CFD to Marketing Mastery 25:12

12 weeks 전25:12

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25:12

In this episode of The Inspiring Computing podcast, Gareth interviews J ousef Murad , a successful podcaster, YouTuber , and founder of Apex Consulting . Jousef shares his journey from studying structural mechanics and computational fluid dynamics in Germany, to working with startups in Europe, and eventually creating a consultancy focusing on tech and SaaS marketing. The conversation dives into his use of MATLAB and Python, the importance of failing fast, the nuances of marketing in technical domains, and the continuous learning required in this ever-evolving field. Jousef emphasizes the value of being a generalist and staying humble. They also discuss the challenging but vital role of CFD engineers. Support the show Subscribe to mailing list here.…

Inspiring Computing

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MicroPython in Orbit: Filip's Story of Satellite Innovation 47:55

15 weeks 전47:55

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47:55

In this episode of Inspiring Computing, I chat with Filip Rak , the team leader at the Czech Aerospace Research Center . Filip tells me about his journey from engineering to leading the development of attitude and orbit control systems for satellites. We talk about the technical challenges and triumphs, like launching satellites and using MATLAB and MicroPython. Filip also shares how they took a selfie from space at their facility and how this achievement inspired future projects. He also talks about the complexity of late attitude control, using cube sats with limited resources, and their agile risk tolerance approach. The conversation highlights how advanced computing is used in aerospace and emphasizes the importance of balancing innovation with practical constraints. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Mastering Movement: Calculating Tram Motion Envelopes 41:54

18 weeks 전41:54

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41:54

In this episode, we go deep into the tram manufacturing business with Robert Grepl more specifically, what does it take to be able to create a tram that does not crash into any infrastructure in an existing city? Have you ever wondered why there's only a couple of centimeters between the tram and the infrastructure? How do tram manufacturers and cities, figure out which obstacles to avoid, and what infrastructure needs to be built or avoided when a tram has put you into a city Robert explains from the beginning where trams manufacturers in cities make decisions what the common tools they use and how his company, which created a simulation engine called TRAMotion helps solve this problem. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Voice AI Unleashed: A Deep Dive into Callr.AI 57:30

19 weeks 전57:30

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57:30

In this episode of inspiring computing, Max shares, how he created Callr.ai an AI caller agent called Julia, and how Julia can be integrated into phone agents, transforming people's businesses, around a practical use case of AI. Not only does Julia schedule appointments and potentially replace that first line of phone calls but could be also integrated into CRMs and completely transform the way that cells and or internal requests services, HR processes are done. Support the show Subscribe to mailing list here.…

Inspiring Computing

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An insider’s view on the heart of NumPy: a conversation with Ralf Gommers 44:48

20 weeks 전44:48

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44:48

In this episode, I have a wonderful conversation with Ralf Gommers , a director of Quansight Labs , and he's a key contributor to NumPy . He shares his journey of how he started working on and contributing to several open source projects. But more importantly, the journey that he took inside NumPy. NumPy is a project that most scientific computing projects rely on heavily. Ralf shares the thought behind its governance model, the importance of having community funding models, and how to maintain long term open-source projects. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Navigating Open Source in the AI Era: A Conversation with Juan Luis 1:07:09

21 weeks 전1:07:09

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1:07:09

In this episode, we explore the journey of Juan Luis an aerospace engineer turned data scientist who now works at QuantumBlack , part of McKinsey. Starting with a background in aerospace engineering, he transitioned from using proprietary software like Mathematica to open-source tools, ultimately becoming an influential figure in the Python community. As a co-founder of PyData Spain and organizer of PyCon Spain, he has made significant contributions to the open-source ecosystem. Currently, he’s working on Kedro , an open-source data science and engineering library. The episode delves into his thoughts on the role of generative AI in the industry, Kedro’s approach to modularity, and the importance of community and open-source collaboration. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Pixi and The Evolution of Package Management 58:48

34 weeks 전58:48

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58:48

In this episode, I speak with Wolf Vollprecht Co-founder of Prefix.dev and to key player in the condo forge ecosystem. We discuss the critical role of open source infrastructure, like PyPi aAnd the monthly cost associated with it emphasizing the importance of sustained investment for infrastructure. Wolf shares his journey from studying mechanical engineering and falling in love with open source to contributing, to Conda forge and creating Mamba and pixi , a fast package manager. We dive into the capabilities of pixie a Rust based package management tool designed to be faster and more efficient than Conda. Pixie integrates well with both conda forge and PyPi environments and addresses the dependency and reproducibility issues, and supports cross-platform package management. Wolf also talks about the open-core business model supported by VC funding and grants, aiming to build a sustainable and enhanced packaging management ecosystem. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Animating Engineering with Teddy: The Mind Behind Branch Education 54:57

36 weeks 전54:57

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54:57

This episode describes an interview with Teddy , the creator of the YouTube channel Branch Education . Which focuses on deep diving into engineering and technology topics using animation. Teddy started the channel in 2018, after working in the semiconductor industry, particularly on iron implanters. This episode outlines, how he makes his videos, including the extensive research and 3D modeling and blender and discusses the future of brunch education, hoping to create a high school. Engineering curriculum. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Behind the Code: Abel's Contributions to Julia Smooth Optimizers and Research Software Engineering 56:04

37 weeks 전56:04

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56:04

In this podcast, Abel discusses his transition from academia and Brazil to becoming a research software engineer in the Netherlands. He emphasizes his reasons for choosing Julia such as its package ecosystem and speed. Abel details, his involvement with the Netherlands eScience Center , where he collaborates with researchers to develop software solutions. He also covers his background in applied mathematics and his early adoption and advocacy of Julia. The conversation touches on Julia Smooth Optimizers its utility and optimizing non-linear problems. And the importance of benchmarking for development. Abel shares insights into maintaining multiple interdependent packages in the Julia. And underscores the role of automation in testing and documentation. You also mentioned his contributions to the Juliet community through YouTube . And expresses openness to collaborating and supporting both academic and industrial projects involving Julia. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Sailing Towards a Sustainable Future: The Role of Hydrogen in Maritime Engineering 46:07

37 weeks 전46:07

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46:07

Embark on a journey of innovation. As we explore the world of zero emission vessels powered by hydrogen cells. Dive into the educational background of Franziska and automation engineer at Future Proof Shipping . As she shares insights on retrofitting vessels for zero emissions, the dynamics of hydrogen fuel cells and the pivotal role of data analysis in the transforming maritime transport for a sustainable future. Support the show Subscribe to mailing list here.…

Inspiring Computing

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Coding the Future: The Rise of Genie and Julia in Web Frameworks 50:50

38 weeks 전50:50

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50:50

In this episode of Inspiring Computing, we delve into the world of Julia and the Genie with Adrian Salceanu ,CEO of Genie Frameworks. Adrian shares insights into the advantages of using Julia for web development, including its high performance, distributed computing capabilities, and ease of scaling. He discusses his professional journey from a web designer in Bucharest to founding Genie in Barcelona, and explores the open-source Genie framework which offers a powerful ecosystem for building web applications. The conversation also touches on the integration of Julia with existing technologies, the roadmap for Genie, and the supportive community that surrounds it. Support the show Subscribe to mailing list here.…

Inspiring Computing

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The New Urban Equation: Data,Transit, and Sustainable Cities 44:21

39 weeks 전44:21

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44:21

This podcast, delves into innovative research, leveraging data science to enhance public transit access to suburban areas, based on a paper written by Alma Liezenga . The episode explores the intersection of urban transportation, social impact, and sustainable solutions emphasizing the importance of equitable access to jobs and services. The conversation portrays the significance of using data analysis and technology to improve transit efficiency while considering social implications and urban planning challenges. See her paper here . Support the show Subscribe to mailing list here.…