The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)

Inside the Product Marketing Mind

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.

Tune in to learn more about:

~ Why is storytelling important, and how to use it in product marketing?

~ The Old World vs. New World Framework for impactful positioning.

~ Things to know before joining the startup world as a PMM.

Timestamps

• (00:00) - Intro
• (01:00) - Peter's career highlights.
• (04:50) - Why is storytelling important in Product Marketing?
• (07:43) - How can companies use storytelling to showcase products?
• (13:23) - What is the Old World vs. New World Framework?
• (16:42) - How Peter develops storyboards for a brand?
• (21:03) - Peter's experience in hiring PMMs.
• (25:59) - Advice for people who want to jump into the startup world as PMM.
• (28:34) - Biggest learnings from the episode.
• (30:49) - Outro

Follow Peter Kortvel

On LinkedIn: https://www.linkedin.com/in/peterkortvel/

On Twitter: https://twitter.com/PeterKortvel

Mentioned in the Episode

Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/

Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

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