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Scaling Hyper-Growth Startups with Lena Shenkarenko (Senior PMM @ Mavenoid)
Manage episode 368148428 series 3477051
EarlyNode and Kristina Terziyska에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 EarlyNode and Kristina Terziyska 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.
Tune in to learn more about:
~ Difference between startups and scale-ups for a PMM
~ Characteristics of a great founding PMM
~ One thing to avoid as a PMM
Timestamps
- (00:00) - Intro
- (02:00) - How Lena got into product marketing?
- (08:04) - Characteristics of a great founding PMM of a hyper-growth startup?
- (14:50) - Difference between startup and scale-up for a PMM.
- (24:05) - Mistakes first-time PMMs make at early-stage startups.
- (28:56) - Learnings from today's episode
- (29:19) - Lena's advice for PMMs to succeed.
- (30:35) - Outro
Follow Lena Shenkarenko:
On LinkedIn: https://www.linkedin.com/in/shenkarenko/
Mentioned in the Episode
Mavenoid - https://www.mavenoid.com/
React.js Agency for Startups - https://reactsquad.io/
The SaaS Operator Newsletter - https://earlynode.com/subscribe/
Kristina Terziyska
On LinkedIn: https://linkedin.com/in/kristina-terziyska
Follow EarlyNode On:
Website: https://earlynode.com
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
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On YouTube: https://www.youtube.com/@earlynode
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