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Dr Sunny Dhesi - 'The challenges of choosing & using clinical software in aesthetics' #227
Manage episode 377640089 series 2770069
Inside Aesthetics에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Inside Aesthetics 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Episode 227 hosts Dr Sunny Dhesi, a General Practitioner from Rutland, UK.
In this episode we cover one of the most commonly asked questions amongst injectors - what clinical software system is 'best' for injectors? Having already covered this topic from a software developers perspective (episode 221), we go on a deep dive to better understand the injectors mindset when considering investing in aesthetic software.
We discuss:
- Sunny's background
- What 'CRM' means
- Why clinics need a clinical software system
- Why choosing a system is so difficult
- How the marketing of software doesn't always equate to the reality of using it
- Why there isn't a perfect CRM software
- How and why injectors often ignore the business side running their clinic
- Why understanding a patients journey is so important
- Learning how to interpret the back end of your CRM data
- Trialling software before commiting to it
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