Manage episode 297327207 series 2918089
Player FM과 저희 커뮤니티의 Smaply 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
As a software-as-a-service company that develops SaaS tools for journey mapping, this topic is at the very heart of our culture. Throughout the last few years, journey mapping has grown deeper and deeper into our daily routines, now we are using it along the entire business lifecycle, with the entire team, and not only on an operational level but also on a strategic level too. We have loads to tell about journey mapping in SaaS, however, we will try to balance this out and extract the most crucial points from this approach that we think are most relevant for other companies that provide entirely or partly digital solutions: - The relevance of journey mapping in SaaS - Customer experience questions to solve in SaaS - How to create a journey map for SaaS - Typical challenges of introducing journey mapping to SaaS Check out the original article, including example journey maps and other details, on https://www.smaply.com/blog/journey-mapping-saas Creat your own journey map on www.smaply.com Learn more about experience innovation on www.smaply.com/blog