Daniel Fayle: from commercial banker to making millions in software

Indie Bites

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1+ y ago 16:05

MP3•에피소드 홈

Today I’m joined by Dan Fayle, who is the co-founder of Chekkit, a company that’s he bootstrapped to almost $2.5m ARR and 20 employees. There’s a few interesting things about Dan’s story I know you’re going to like. This is his first company and he quit his job to go all-in with 3 co-founders, he got his early customers through, and I’m not kidding, door to door sales and finally he’s not changed the price of the product since it’s launch 6 years ago.

What we covered in this episode:

Dan’s background
Why he went all-in on Chekkit from the beginning
How he got his early customers from door to door sales
How to make cold email work at scale
Biggest growth channels
How an early pivot lead to more growth
Why they stuck to their $99 p/m price for years
What’s next for the business

Recommendations

Book: Shoe Dog
Podcast: The Move
Indie Hacker: Nathan Barry

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