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Interview Your Customers to Find Relatable Language for Ads | Putting B2B Influencers On Your Payroll
Manage episode 421217578 series 3444054
cody+acclaim@schneidermedia.co and Cody Schneider에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 cody+acclaim@schneidermedia.co and Cody Schneider 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Summary
In this episode, we dive into how today's digital marketing is all about creative-led ads that really click with your audience. Liam Dunne shares his secret sauce of interviewing customers and using AI to craft killer ad campaigns. We also chat about the rise of user-generated and influencer content in B2B, with companies like Cognizant leading the way. Plus, we touch on the magic of repurposing content across different platforms to get the most bang for your buck. And don't miss the bit about how raw, personal content can build trust and make your marketing feel more human.
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Key Takeaway Timestamps:
(05:56) Paid advertising today is mostly creative-led, focusing on resonating with the target audience to succeed.
(12:36) Conversations with industry experts through content creation can lead to higher trust and conversions.
(20:17) Having a strong narrative and being present across multiple platforms can positively impact conversion rates in paid media
(28:36) Content marketing is a powerful tool for creating demand and building trust, even though it may be harder to measure its impact
(37:34) Going back to marketing fundamentals and focusing on business outcomes can provide more valuable insights than obsessing over complete visibility in analytics.
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Host Links
https://investorupdate.beehiiv.com/subscribe
https://twitter.com/codyschneiderxx
https://www.linkedin.com/in/codyxschneider/
https://www.drafthorseai.com/
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Guest Links
19 에피소드
공유
