096 - The Importance of Customer Experience with Catherine Blackmore

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Dominick Sirianni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dominick Sirianni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

7+ y ago 33:22

MP3•에피소드 홈

Notable Sections:

Catherine's background and role at Oracle Marketing Cloud [1:47]
Why it's important to work directly with customers [4:30]
Here approach to helping customers [8:03]
How to differentiate your company with a culture of customer experience [12:23]
Catherine's personal experience with churn as a customer [18:18]
How brands can develop a greater sense of intimacy with their customers [26:45]

Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore

"Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore

Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers.

Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves

Connect: LinkedIn Twitter

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