072 - CEO and Founder of Hoorah Mobile, Mike Russel

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Dominick Sirianni에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dominick Sirianni 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

8y ago 29:37

MP3•에피소드 홈

“Brands want to figure out a way to activate and engage their fans.” - Mike Russell

In this Conversation We Cover:

- Mike’s background and how he came to start Hoorah Mobile

- How Dominick and Mike were introduced

- What Hoorah Mobile does

- How the product evolved as a result of competition

- How Hoorah Mobile’s business model is unique in a crowded industry

- How Mike gains attention from big league institutions

- What’s next for Hoorah Mobile

Story:

In this conversation Mike and Dominick sit down to discuss the history of Hoorah Mobile and how Mike is changing the world of sports marketing. Mike shares his own story and then dives into what he’s trying to accomplish with Hoorah Mobile in an industry that doesn’t move very quickly. Finally, Mike leaves us with some golden nuggets on how he runs his company and the role that competition and obstacles play in his company’s growth.

96 에피소드