Episode 13: Cultivating a strong personal brand
Manage episode 310891731 series 3076246
Today, corporate branding has taken center stage. Billion dollar industries are doing everything to make their corporate brands survive the "brand war". However, the 21st century has gradually begun to see the rise of another concept - the Personal brand.
In this series Sylvester takes you on a journey into personal branding like never before. He covers the meanings, importance and strategies for developing what he calls a strong or compelling personal brand.
Leveraging on the same principles used in corporate branding, Sylvester shows you just how you too can be a strong brand!
Run time: 11 minutes 07 seconds.
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