Plan Your Product and Service Portfolio

Idea Time Innovation with Dr. Jo North

How well are your products and services performing? When was the last time that you sat down and did a strategic review of your portfolio?

For some businesses, it’s a regular, ongoing activity. They’re always on top of what’s working and spotting early signs that something needs to be tweaked or changed.

In many cases, entrepreneurial leaders know what’s going well and what isn’t, based on intuition, but don’t get thoughts out on paper often enough to help them think through their next moves and strategies to get clarity on future plans.

If you’d like to take a snippet of time (30 minutes or so) to hit pause and reflect on your business’ performance, join me for this show, either live or on replay.

I’ll be sharing how you can use some classic frameworks that are just as valuable today as when they were first created to take a snapshot of your business offer and gain clarity on your next moves.

I bet that you are familiar with these frameworks – but are you actively using them to help your business grow?

Work alongside me to use three classical innovation and business growth concepts – the Product Lifecycle, BCG Matrix and the Innovation-Adoption curve – for your new product development, business planning and strategic thinking.

I’ll also stop off to take a very quick look at the Gartner Hypecycle and their Technology Trend Summary for 2023, but don’t worry if tech isn’t your thing! The principles apply to so many other things, and it’s great to have a quick look at what might be ahead.

Mintel have published their Global Consumer Trends for 2023, too, so I’ll give you a heads up on those.