Go Luck Yourself with Andy Nairn, CSO and co-founder of Lucky Generals

Ice Cream for Everyone Podcast

Willem van der Horst에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Willem van der Horst 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3y ago 1:18:31

MP3•에피소드 홈

For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA.

Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now.

We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well.

Mentioned in this episode

87 에피소드

#Business #Marketing #Advertising #Design #Game #Strategy #Travel #Willem van der Horst #Interviews