#15 Customer obsession, bias for action & other secrets from Amazon with Allan Boyle
Manage episode 386984166 series 3408484
When it comes to attracting and retaining customers, managing the expectations of their experience is everything.
That's why the onboarding journey is perhaps the most important but least effectively delivered part.
Allan Boyle has experience working with some of the world's biggest customer-facing brands like Amazon, and shares with us his insights on process design, operations as a mindset and what we can all learn from being customer-obsessed and action-biased.
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