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Why Focusing Only on Demand Generation Can Hurt Your Business
Manage episode 492592488 series 3668177
Outset and Daren Lauda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Outset and Daren Lauda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you navigate ambitious growth goals when the numbers don't add up?
In this episode, Rachel Trindade, CMO at FlavorCloud, shares her journey from marketing to revenue operations, shedding light on the challenges of scaling a B2B SaaS company and aligning teams to achieve big, bold goals. Rachel discusses the complexities of setting targets, the importance of balancing demand generation with brand-building, and the reality of working with tight resources while striving for high-growth objectives.
She also explores the critical role of collaborative planning across teams, how marketing and sales need to align for success, and the lessons learned from coming close to hitting a massive target despite the odds.
Timestamps:
(00:00) Intro
(01:09) Rachel’s CMO journey
(03:04) Setting ambitious revenue targets
(07:36) Aligning sales & marketing
(10:15) Branding’s role in demand gen
(12:45) Overcoming resource constraints
(15:30) Bottoms-up planning & collaboration
(18:00) Adjusting after missed targets
(22:10) Lessons from FlavorCloud's growth
(25:30) Effective frequency in marketing
(28:45) Metrics that drive success
Connect with our guest:
- Rachel Trindade on LinkedIn: https://www.linkedin.com/in/racheltrindade/
- Learn more about FlavorCloud: https://flavorcloud.com/
Connect with Daren:
- Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/
- Learn more about Outset: https://outsetops.com/
This episode is sponsored by:
Learn more about ekai: https://yourekai.com/
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