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How to Grow a Marketing Community That Drives Business Success
Manage episode 494932876 series 3668177
Outset and Daren Lauda에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Outset and Daren Lauda 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What does it take to scale a community-led business without burning out or selling out?
In this episode, Mike Rizzo, founder of MarketingOps.com, shares how he transformed a personal need for connection into a thriving community of thousands of marketing operations professionals. Mike opens up about the scrappy early days, the pressure of funding a million-dollar conference, and the moment he realized they needed to shift from sponsorships to a sustainable membership model.
He talks about the tactical side of building community infrastructure, the lessons he learned from using Slack, and why he believes your go-to-market stack should be treated like a product.
Timestamps:
(00:00) Intro
(02:17) Mike’s start in marketing ops
(03:23) Founding MarketingOps.com
(05:06) Why Mike committed to a $1M event
(08:12) Cash flow stress and high-stakes decisions
(11:06) Defining community success
(14:38) Growth via automation and feedback loops
(17:24) The challenges of using Slack for community
(19:36) Building the chairperson program
(22:00) Going all in after layoffs
(25:02) Shifting to a membership model
(30:10) What makes MOps-Apalooza different
(32:11) Why GTM needs product thinking
(35:02) The vision for certified GTM professionals
Connect with our guest:
- Mike Rizzo on LinkedIn: https://www.linkedin.com/in/mikedrizzo/
- Learn more about MarketingOps.com: https://marketingops.com/
Connect with Daren:
- Daren Lauda on LinkedIn: https://www.linkedin.com/in/darenlauda/
- Learn more about Outset: https://outsetops.com/
This episode is sponsored by:
Learn more about ekai: https://yourekai.com/
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