E230: Mastering Niche Marketing: Karl Hughes' Strategy to Building from 0 to $2.5M Business

How2Exit: Buy, Don't Build - M&A of Small Businesses

Watch Here: https://youtu.be/UceNs5WwLCI

About the Guest(s):
Karl Hughes is the founder and creator of Draft.dev, a technical content marketing agency. With a background in mechanical and software engineering, Karl has propelled his career forward by venturing into content marketing and company acquisitions. He has extensive experience with venture-backed startups and has recently expanded his portfolio by acquiring another business in the podcast production space, specifically targeting financial advisors.
Summary:
In this episode of the How2Exit podcast, host Ronald Skelton sits down with Karl Hughes, the entrepreneurial mind behind Draft.dev. Karl shares his journey from studying mechanical engineering to becoming a pivotal player in technical content marketing. He discusses starting and growing Draft.dev into a successful niche marketing agency, hiring and scaling a company, and the importance of focusing on a specific market. Karl also sheds light on his recent acquisition of a podcast production company, explaining the motivation behind this venture and his approach to finding synergistic business opportunities.
Key Takeaways:

• Focus on Niche Marketing: Carl emphasizes the power of narrowing down your market to build trust and reputation, which can lead to rapid growth.
• Building a Strong Team: Hiring the right people and creating effective standard operating procedures are crucial for scaling a business.
• Entrepreneurship Through Acquisition: Buying established businesses can bypass several initial challenges, providing a foundation for growth with fewer unknowns.
• Maintaining Strategic Relationships: Regularly investing time in building and maintaining a professional network can open doors to new opportunities and partnerships.
• Adaptability and Reinvention: Carl's career shifts from engineering to marketing demonstrate the importance of flexibility and the willingness to pivot in entrepreneurial endeavors.

-------------------------------------------------
Contact Karl on
Linkedin: https://www.linkedin.com/in/karllhughes/
X: https://x.com/KarlLHughes
--------------------------------------------------
How2Exit Joins IT ExchangeNet's Channel Partner Network!
Have an IT Company doing between $5M and $30M You may Sell?
The IT ExchangeNet M&A Marketplace @Ronald Skelton - How2Exit Host has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms and channel partners in the Microsoft, Oracle, ServiceNow and Salesforce space.
If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.
https://www.itexchangenet.com/marketplace-how2exit
Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
--------------------------------------------------
💰If you’d like additional ways to support this podcast, you can become a paid subscriber here: https://how2exit.substack.com/
►Visit Our Website: https://www.how2exit.com/
📧For Business Inquiries: [e-mail]
Don't Forget to SUBSCRIBE to the How2Exit channel and press (🔔) to join the Notification Squad and stay updated with new uploads.✨
👇🏻SUBSCRIBE HERE https://www.youtube.com/channel/UC_ONnhwaKSTPFt2nOxKoXXQ?sub_confirmation=1
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬...?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
👍 Like the video (it helps a ton!)
💬 Comment below to share your opinion!
🔗 Share the video with anyone you think might help :) ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
📱Stay Tuned On Our Social Media :
» Linkedin - https://www.linkedin.com/in/ronskelton/
» Twitter - https://twitter.com/ronaldskelton
» Facebook - https://www.facebook.com/How2Exit
» Newsletter - http://deeper.how2exit.com/
🎬SUGGESTED VIDEOS
Don't forget to watch 📽 Our other videos. Please check them out :
▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA
▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0
#How2Exit # # 💖Thanks for watching! 💖
Become a supporter of this podcast: https://www.spreaker.com/podcast/how2exit-buy-don-t-build-m-a-of-small-businesses--4859429/support.