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Social Media vs. Websites: Are You Leaving Money on the Table?
Manage episode 439354726 series 3577525
It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.
“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?
You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.
But, you may be surprised by some of the reasons I stand by that as a marketer.
Remember, my heart here at Stormlily Marketing is to help you to build an equestrian business that is sustainable for the long term. And that's truly why I believe that you need a website. Because I want you to think long-term for your horse business.
Part of that long-term planning means you need to be profitable, right?
I get that a website is an investment for you. Social media is free to get up and running; websites aren't.
The reality is, if you forego investing in a website just for money savings, you are actually leaving money on the table for your horse business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/146
FREE Website Checklist → Stormlily.com/checklist
167 에피소드
Manage episode 439354726 series 3577525
It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.
“Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses?
You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media.
But, you may be surprised by some of the reasons I stand by that as a marketer.
Remember, my heart here at Stormlily Marketing is to help you to build an equestrian business that is sustainable for the long term. And that's truly why I believe that you need a website. Because I want you to think long-term for your horse business.
Part of that long-term planning means you need to be profitable, right?
I get that a website is an investment for you. Social media is free to get up and running; websites aren't.
The reality is, if you forego investing in a website just for money savings, you are actually leaving money on the table for your horse business.
Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/146
FREE Website Checklist → Stormlily.com/checklist
167 에피소드
모든 에피소드
×1 Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins 23:16
1 How to Build an Equine Business With Purpose with Traci Brooks 58:06
1 Ariat Case Study: 4 Eye-opening Keys To Long-term Success 29:03
1 Supercharge Your Year-End Review with These 3 Key Components 32:01
1 How to Build Demand for Your Horse Business with Megan Harris 58:15
1 Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts) 30:47
1 How to Savor the Holidays & Still Show Up on Social Media 10:50
1 How Much Should You Niche Down in Your Equestrian Marketing? 31:16
1 Why Collaboration Over Competition Always Wins With Jamie Samples 42:40
1 4 Things You Need to Attract the Right People to Your Equine Business 25:57
1 Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson 44:40
1 BONUS Q&A: Everything You Need to Know About 1:1 Coaching 19:31
1 6 Steps to Successfully Rebrand Your Equine Business with Chris Stein 1:01:31
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